Big. Human. Ideas.
Where strategy integrates with culture, and ideas become experiences.
About Us
Swanhaus is a brand strategy, creative, and production studio that builds flexible, enduring brand systems designed to live across every touchpoint.
We turn complexity into clarity, helping organizations in health, food, finance, and innovation communicate through ideas that resonate with audiences, employees, leadership, and communities. From strategy and identity to storytelling, content, digital experiences, environments, packaging, and consumer moments.
Featured Projects.
Recipe for Innovation
Invesco QQQ wanted to bring its story about innovation beyond the usual finance audience and into culture. The subject matter included exchange-traded funds, entrepreneurship, market leadership, and future-facing companies. All important, but not exactly the easiest ingredients for an emotional public experience.
Food Kick
FreshDirect had already changed how New Yorkers bought groceries. But as competition grew, speed and convenience were no longer enough. The brand needed a bigger reason to choose FreshDirect—one rooted in its food expertise, sourcing relationships, and distinctly New York understanding of how people shop, cook, and eat. Beginning in 2014, Swanhaus became a strategic communications and production partner, expanding from content into brand strategy, storytelling, original programming, product launches, private label, shopper marketing, and expansion into new markets.
Overset
Overset is a racket-sport accessories brand entering a highly functional category crowded with familiar conventions. Swanhaus built the brand from the ground up, creating its name, visual identity, product language, color system, ecommerce experience, and launch expression. Inspired by the rituals, destinations, surfaces, and style codes of tennis, pickleball, and padel, every touchpoint was designed to feel credible on court, design-led off court, and distinctive enough to grow beyond its first product.
Explore by Category.
Strategists. Designers. Producers. Storytellers.
Thoughtfully creating work that moves people.
Tripp Swanhaus
FOUNDER & EXECUTIVE
Tripp is the founder and executive sponsor of Swanhaus, guiding brand strategy, creative development, and production across culturally driven work. His perspective on food, brand, and public experience is shaped by a background that connects large-scale beverage marketing, everyday grocery rituals, storytelling, and the belief that food can build trust, dignity, and belonging.
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Andrew Ellmaker
CREATIVE DIRECTOR & EXECUTIVE
Andrew Ellmaker is a creative director and filmmaker with deep experience translating brand strategy into visual storytelling, campaign content, photography, and consumer-facing creative. For Swanhaus, he has led creative across food, grocery, and culture-driven projects including FreshDirect, FoodKick, Blue Apron, and Recipe for Innovation. His work spans national TVCs, digital campaigns, and independent film. -
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Liz Kennedy
BRAND STRATEGY
Liz works at the intersection of food, storytelling, and New York City, helping food brands build trust with the communities they serve. Shebrings deep experience across brand strategy, positioning, messaging, research, and integrated marketing. As Director of Content Strategy and Social Media for FreshDirect, she helped reimagine the brand and co-created FoodKick from customer research through launch. -
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Jonathan Dee
PROJECT MANAGER
Jonathan Dee is a BAFTA-nominated creative producer with an MFA from Columbia University. He has produced commercial, editorial, and brand work across the U.S. and internationally, managing creative teams and end-to-end production. His clients include Waldorf Astoria, La Mer, Sotheby's, Audi, Lexus, and Chevrolet, and his work has appeared in Vogue, Harper's Bazaar, The New York Times, Elle, and Vogue Italia. -
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Anna Gabriel
FILM & PHOTOGRAPHY
Co-Founder of Reverberation — a science-backed music & brain studio with Peter Gabriel — developing tech, content & consulting tools that use music for mental health. Filmmaker. Founder, The Voice Project. A lifelong architect of music as medicine.
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Misha Cariola
GRAPHIC DESIGN
Misha Cariola is a graphic designer specializing in branding, illustration, and web design. She holds a BFA in Graphic & Interactive Design from Temple University’s Tyler School of Art and Architecture and has worked with brands including Penn Medicine, Pabst Blue Ribbon, TAZO Tea, and Nature Made.
Trusted by.
A growing network of brands, founders, institutions, and cultural voices.
